Legal
Cookie Policy
Last Updated: 18 April 2025 · Effective: 18 April 2025
1. What Are Cookies
Cookies are small text files that a website places on your device when you visit. They are widely used to make websites function reliably, to remember your preferences, and to provide information that helps site operators understand how visitors engage with their content.
Some cookies are placed by the site you visit directly; others are placed by third parties whose services are embedded on the page. Cookies may be stored for the duration of your browser session only ("session cookies") or for a defined period thereafter ("persistent cookies").
2. How We Use Cookies
This website uses a limited set of cookies. We do not use cookies to build advertising profiles or to share data with third-party advertising networks. The cookies we use fall into the following categories:
Strictly Necessary
These cookies are required for the Site to function. They enable core features such as security, network management, and accessibility. You cannot opt out of these cookies without impairing the use of the Site.
Analytics and Performance
We use analytics tools — including Google Analytics 4 — to understand how visitors reach and navigate this Site. The data collected is aggregated and does not personally identify individual users. These cookies are placed only with your consent.
Marketing and Tracking
Where tracking tools such as the Meta Pixel or Microsoft Clarity are configured on this Site, they are used solely to measure the effectiveness of any marketing activity and to understand general audience characteristics. No data collected through these tools is sold or shared with parties other than the respective platform providers. These cookies are placed only with your consent.
3. Cookie Reference Table
| Cookie Name | Provider | Category | Duration | Purpose |
|---|---|---|---|---|
| pelangi_cookie_consent | Pelangi Strategy | Necessary | 1 year | Stores your cookie consent preference to avoid repeated prompts. |
| _ga, _ga_* | Google Analytics | Analytics | 2 years | Distinguishes unique users and tracks sessions on this Site. |
| _fbp | Meta (Facebook) | Marketing | 3 months | Identifies browsers for tracking and attribution via Meta Pixel. |
| _uetsid, _uetvid | Microsoft Bing | Marketing | Session / 16 days | Supports Bing Ads conversion tracking and audience measurement. |
4. Your Choices
When you first visit this Site, you will be presented with a notice explaining our use of cookies and offering you the choice to accept or decline non-essential cookies. Your preference will be stored for one year, after which you will be asked again.
You may also manage or delete cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the Site. Below are links to cookie management guidance for common browsers:
5. Third-Party Services
Where third-party services place cookies on this Site, those providers operate under their own privacy and data policies. We encourage you to review the relevant policies of Google, Meta, and Microsoft if you wish to understand how each platform handles data collected through their tools.
6. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or how we operate the Site. When we do, we will revise the effective date at the top of this page. We suggest reviewing this page periodically if you wish to stay informed.
7. Contact
If you have questions about our use of cookies or about this policy, you may reach us at:
Pelangi Strategy
Block C-12-3, Mont Kiara Sophia, 50480 Kuala Lumpur, Wilayah Persekutuan, Malaysia
Email: [email protected]
Phone: +60 12-845 9376